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The Human
Layer

for AI at Work

Everyone has access to the same AI.
Your people are the difference.

Sounds Like Me®  |  Exec AI Twin
01The Human Layer

Why does enterprise AI need a Human Layer?

AI gives every organisation the same intelligence. The Human Layer protects what makes yours different.

As AI embeds into work, language standardises and tone flattens. People rework output that does not sound like them, trust stays low and adoption stalls. The Human Layer gives AI the human context it needs to represent the people behind the work.

What is the Human Layer?
iAM®The human. Each person's values and character, created in their own words.→
Sounds Like Me®AI that represents every person in their everyday AI.→
Exec AI TwinAI that thinks with leaders, never instead of them.→
21countries
100K+iAM® values created
108adoption score against a target of 100, week one
Liveon Microsoft Marketplace

What do you want to know?

Choose the question that matters to you.

  • 01The Human Layer
    Why does AI need to understand the individual?→
  • 02Sounds Like Me®
    How does everyday AI become recognisably personal?→
  • 03Exec AI Twin
    How does AI think with leaders without replacing their judgement?→
  • 04iAM®
    Where does the Human Layer come from?→
  • 05Buy & Deploy
    How do we buy it and get it live?→
  • 06For Technology Leaders
    How does it work securely inside our AI environment?→
  • 07For People Leaders
    What does this mean for people, culture and agency?→
  • 08The Business Case
    What is AI without a Human Layer already costing us?→
Short on time? Start with your role
CEO 08 Business Case CTO / CIO 06 Technology CPO 07 People Procurement 05 Buy
02Sounds Like Me®

How does AI become recognisably personal?

AI that sounds
like you.

When everyone uses the same AI, everyone starts to sound the same. Sounds Like Me® makes each person's iAM® the reference layer for every AI output.

Four people each with a Human Layer and a personalised Copilot output
David
Sales Director
Priya
Project Manager
James
Finance Lead
Helen
Legal Counsel
HUMAN LAYER
HUMAN LAYER
HUMAN LAYER
HUMAN LAYER
COPILOT
COPILOT
COPILOT
COPILOT
Sales summary for key accounts
Project update for stakeholders
Financial overview for leadership
Legal brief for decision makers
Confident. Direct. Results-focused.
Clear. Organised. Action-oriented.
Analytical. Precise. Insight-led.
Balanced. Rigorous. Context-aware.
DefineEach person creates their iAM® in 30 to 45 minutes, through your LMS.
ActivateiAM® becomes the human reference layer inside Copilot, Teams, ChatGPT and Claude.
AmplifyOutput arrives recognisably theirs, so rework falls and delegation rises.
★★★★★

"AI Power, authentically Human. Sounds Like Me® is the 'missing link' in AI productivity. This solution bridges the uncanny valley between AI and people, enabling better quality interactions and an authentically human experience. This solution helps me be more productive, while retaining what it feels like to be 'me'. Love it."

UK CEO
Use cases
Everyday AI, already personalNo more "make it warmer", "that's too corporate" or "I wouldn't say that". Your Human Layer is there every time you use AI.
Emails & messagesYour natural tone, warmth and directness.
Reports, proposals & papersProfessional output that remains recognisably yours.
MeetingsPrepare, follow up and capture actions from your perspective.
High-stakes communicationDifficult messages without losing your character.
Stakeholder communicationAdapt to the audience without losing yourself.
Presentations & speakingThinking and language natural for you to deliver.
2%

The return. Rework costs around £1,283 per person a year. Sounds Like Me® costs £22 to £27. Recover around 2% of that rework and it has paid for itself.

VeramedCustomer success

Award-winning culture powered by iAM® and Microsoft Copilot. Every employee created their own Human Layer through Veramed's in-house LMS.

Tom Seymour

"iAM® has been a game changer, we love it. Created via our in-house LMS, everyone at Veramed has an iAM®. They use it to know who they are, their superpowers, and with Copilot they are brought to life, authentic and personally supported. Thanks to the Sounds Like Me® App adoption of Copilot has been incredible. It's Human Led AI amplifying everyone here."

Tom Seymour, Chief People Officer, Veramed
450iAM® users via the in-house LMS
40%increase in Microsoft 365 prompts
26%increase in active Chat adoption
108/100adoption score in week one

Judgement accelerated,
never replaced.

What makes it an Exec AI Twin?

More than context. A designed thinking partner.

An iAM® gives AI powerful human context. An Exec AI Twin goes further, combining structured knowledge about the leader with a deliberately engineered reasoning environment designed around how they lead, decide and exercise judgement.

The leader→Human + leadership context→Exec AI Twin reasoning

3Exec AI Twin reasoning
CHALLENGE
PRESSURE-TEST
PRIORITISE
2Human and leadership context
IDENTITY
EXPERTISE
ROLE
1THE LEADER
PRIORITIES
STANDARDS
JUDGEMENT
CONNECT
DISTINGUISH
PROTECT JUDGEMENT
Exec AI Twin, Sounds Like Me

This is why an Exec AI Twin is not simply your CV and iAM® uploaded into AI.The context matters. How the AI is engineered to reason with that context matters too.

Human
context
+
Leadership
context
+
Engineered
reasoning
=
Exec AI Twin

AI that can think with the leader because it has been designed around the leader.

What that changes in practice
Strategic prioritisationWhat matters. What waits. What stops.Trade-offs against real priorities.
Pressure-testing big callsChallenge before commitment.Opposing cases and risks before deciding.
Board and committee thinkingComplexity brought together.Papers and implications through the leader's lens.
High-stakes communicationClear, without losing the leader.Board and investor messages that stay theirs.
People judgementThe human consequences stay in the room.Difficult decisions, standards intact.
Leadership under pressureContext when bandwidth is lowest.Priorities and options during a major incident.

The Exec AI Twin doesn't replace judgement. It gives judgement a better thinking environment.

3–5xfaster strategic thinking
5–10xfaster quality writing
3 hrsrecovered per leader, every week
£234k+capacity a year per 10 executives, at £150 to £300 an hour
Connect the Exec AI Twins

A Team Brain gives every Exec AI Twin shared strategic context, while each leader retains their own judgement, perspective and voice.

Shared strategyCollective intelligenceIndividual judgement
04iAM®

Where does the Human Layer come from?

The human,
in their own words.

iAM® is a structured, guided self-reflection that gives each person a unique description of their values, character and authentic drivers. Not a psychometric. No colours, letters, boxes or scores.

The foundations
Self-conceptUnderstanding who I am.
CharacterWhat naturally drives and strengthens me.
Self-reflectionMaking implicit human context explicit.
Powerful self-awareness
100%validated as a true reflection of the real person
21countries
100K+unique iAM® values
90%increased self-awareness

Validated in a randomised qualitative study of 99 clients over three months. 20 years proven.

An example iAM®
Example iAM, page one: values grid, Who iAM and How I Make My Difference Example iAM, page two: commentary and the values description table

Every iAM® is unique. Created by the person, in their own words. No categories. No labels. No algorithms.

Two ways to create iAM®
Expert-led for leadersReflection, expert session and debrief. The foundation for every Exec AI Twin.
At scale on your LMS30 to 45 minutes in-house. The foundation for Sounds Like Me®.
05Buy & Deploy

How do we buy it and get it live?

Buy through your Microsoft agreement.

Sounds Like Me® and the Exec AI Twin are transactable on Microsoft Marketplace. We create a Private Offer with your agreed terms, so you buy through your existing Microsoft agreement and billing.

Microsoft Solutions Partner

Transactable on Microsoft Marketplace.
Microsoft Solutions Partner for Copilot.

1AgreeCommercial terms agreed and Azure Billing ID supplied.
2BuyPrivate Offer created and accepted through Microsoft Marketplace.
3DeployYour administrator deploys the Human Layer to the chosen users.

Your tenant. Your administrators. Your controls.

Before you start: Azure Billing ID, Billing Account and Subscription Owner or Contributor roles, internal approval of terms and your Microsoft tenant administrator.

Rate card
SolutionPrice + VAT
Sounds Like Me® per user, per year
Under 500 users£27
500+ users£22
5,000+ users, full deployment from the start 10% OFF£19.80
Exec AI Twin per leader, 12 months£701
Human Layer Priority Access Exec AI Twin add-on, per person, per year£350
Expert-led iAM® per person£499

Full deployment: 10% off when 5,000+ users deploy from the start. Three-year term as standard.

Also available for Claude and ChatGPT

Bring the same Human Layer into the AI environments your people already use.

Claude through the Sounds Like Me® MCP. ChatGPT through plug-ins.

Listed on Microsoft Marketplace by Courageous Success Ltd.

06For Technology Leaders

How does it work securely inside our AI environment?

Secure by design. Inside your tenant.

Sounds Like Me® and the Exec AI Twin run as Copilot Studio agents inside your own Microsoft 365 tenant, under the controls you already trust.

The Human Layer
Your LMSiAM® created under your existing LMS controls.
Identity & accessExisting Entra ID, MFA and Conditional Access.
DeploymentPublished through Copilot Studio to chosen users.
Sounds Like Me®iAM®-AWAREHuman context for everyday AI.
Exec AI TwiniAM®-AWAREDeeper context and reasoning for leaders.
ClaudeiAM®-AWAREHuman Layer through Sounds Like Me® MCP.
Data protectionExisting Microsoft controls remain.
AuditInteractions remain auditable.
Microsoft Solutions Partner

Your tenant, your rules. No new identity provider and no external data store for your Copilot agents.

Security
Your data stays in your environment Your administrators stay in control Each person's Human Layer is self-created No automated decisions about people
Use cases for technology leaders

Get more from the AI you already have and prepare it for what comes next.

Increase AI utilisationMore value from existing licences.
Personal AI from day oneContext without endless prompting.
Human-aware agentsAgents know who they work for.
Personalisation at scaleSame AI estate. Different humans.
AI for your leadership teamBuilt around each leader.
Ready for agentic AIHuman context as autonomy grows.
Works with the AI your people already use
Microsoft Solutions Partner Claude ChatGPT
07For People Leaders

What does this mean for people, culture and agency?

Culture is being rewritten by accident.

When AI does not sound like your people, they rework it before standing behind it. Trust becomes conditional and culture flattens quietly.

When people can be themselves at work
92%being themselves
  • 84% confidence, up from 42%
  • 86% intention to stay, up from 35%
  • A review of 75 studies
Who owns the Human Layer?

If the human layer of AI is not deliberately owned, it is decided by default. CPOs own how work feels and how judgement is exercised. The Human Layer makes that remit designable.

Human agency by design
  • Never used to recruit, monitor, evaluate or score people.
  • The person owns their iAM®.
  • Human context is stated, never inferred.

“People leaders are increasingly being held accountable for AI outcomes without being invited into how those systems are designed.”

Gartner HR Leadership Survey, 2026

Scale AI without scaling sameness.

Give people the benefits of enterprise AI without gradually removing the individuality, voice and judgement that make them valuable.

The Human LayerOne Human Layer. Different depth for different work.
iAM®Structured context about the individual
Everyday AISounds Like Me®For people across the organisation.
High-judgement AIExec AI TwinFor leaders.
More personalMore recognisableLess reworkHuman judgement protected
Use cases for People and Culture
More personal AI adoptionAI people can recognise themselves in.
Protect individual voiceScale AI without scaling sameness.
Reduce AI reworkLess checking, correcting and rewriting.
Protect human judgementAI with people. Never instead of them.
Increase leadership capacityMore thinking capacity without outsourcing judgement.
More intentional AI useKeep the human explicit as AI capability grows.
The People Return
AdoptionIs AI more personally useful?
ReworkLess correcting generic AI?
RecognisabilityDoes it still feel like them?
08The Business Case

What is AI without a Human Layer already costing us?

The licence isn't the only cost. The rewording is.

People edit, rewrite, soften and harden AI output they do not recognise. Low adoption strands licences. Here is the exposure on 10,000 Copilot licences.

£43.7M

hidden exposure over three years. Around £5 lost for every £1 of licence.

£38.49MVerification / rework
+
£5.18MStranded licences
=
£43.67MThree-year exposure

Sounds Like Me® removes the rework exposure. Output arrives recognisably yours, so delegation is trusted.

Assumptions: 10 minutes of rework per person each working day at £35 an hour. Average enterprise adoption of 40%. Copilot licence at £288 per user per year.

The return on the Human Layer.

Sounds Like Me® for 10,000 people
£12.83Mannual verification tax
vs
£220KSounds Like Me® for 10,000 people

Recover <2% and it has paid for itself.

Exec AI Twin for 10 executives
£234K–£468Kleadership capacity recovered
vs
£7,01010 Exec AI Twins
A person whose portrait turns into a network of light: the human behind the AI

AI gives every organisation access to the same intelligence. The Human Layer protects what makes each organisation different.

soundslikeme.com

AI at scale begins when humans are designed back into the system.

Sounds Like Me
soundslikeme.com
beyourselfatwork.com
Microsoft Solutions Partner for Copilot